How many of you like the recent Ad of Surf Excel (Karai Nallathu!) and the all-time-favourites, the Fevicol?
And the saturday Ads in THE HINDU for Sportstar?
If you are, well this post is especially for you!
Once I read the success story of Jayendra in Kalki I had an instant attraction towards the industry.
And started looking behind the screen; Rajiv Menon, RKSwamy, Lintas, SharadHaksar… All these names I remembered to impress my friends(!)
Once I finished my BE things happened all of a sudden; I applied to SasiAds and with some recommendation…
Bang I am the executive copywriter there!
All of a sudden I am thrusted into copywriting. – both English & Tamil
And some of the copies (?!) were like
Get your Bachleors from the Masters!
Iru vizhikaL irukka ithara vazigaL ethaRku? (For Laser Surgery)
Now it’s different; I no more write copy writes; but cut-copy-paste!
Here’s my favourites:
Series of Ads: Fevicol(O&M), SportsStar(Lintas), MileStone Chappals(iB&W- Junior Vikatan wrapper)
Personalities: Jayendra, RajivMenon, Prason Pandey
Ads(recents): Hutch, SurfExcel, Kanda Naal Mudhal
And who knows?!?!?! There might be a second innings!